It's just that...
Well...
2012 is another Pillsbury Bake-off Contest.

And you have to start experimenting today, tomorrow at the very latest, if you want to have a chance at the million dollars.
Because I'm pretty sure 2012 is my year to win and it's going to take a heroic effort on your part to beat me.
In 2010 I did all kinds of research about past winners and made spread sheets and...
No, I'm not obsessive...why do you ask?
I made dozens and dozens of variations of my recipe and there is a large possibility that Pillsbury earnings were up significantly due to sheer volume of pop-open tubes of stuff I bought to experiment with. Yeah, I spent a lot of time in the kitchen for a few months there.

Mr. Jenny is still traumatized by the sound. Sometimes if a car backfires on the street he falls into the fetal position and whimpers, "No, no, I can't taste another bake-off recipe." Yeah, he's kind of a baby like that.
But I'm thinking maybe I over-thought the whole process. So this year I'm going to simplify. And stay firmly in control of my Pillsbury purchases.
Today at the store I only bought 4 cans of cinammon rolls and 2 cans of french roll dough.
That's not obsessive, right?
6 cans to start the process?
I don't think that's obsessive at all.
And if I nail my idea on these first six cans, I'm totally done.
And I'm pretty sure that exactly what is going to happen, but just in case, I want to be a good friend to you and give you a little tip to buy stock in Pillsbury as soon as you can.
...
And, oh...
You're totally welcome.
Sigh...